A roofing company in Alpharetta spends $4,000 on a website. It looks professional. The owner is proud of it. Six months later, it's generating zero organic leads because the developer had no idea how local SEO works.
This is the default outcome when you hire a general web designer. They know how to make things look good. They don't know how Google decides which businesses show up when someone searches "roofing company near me."
We build websites differently. Every page is structured around how Google reads and ranks local service pages. Every site is built mobile-first because 70%+ of local searches happen on phones. Every CTA is placed where conversion data says it should be.
✗ Built for aesthetics, not search
✓ Built for Google and conversion
✗ Generic template with your logo dropped in
✓ Custom structure for your service and market
✗ No schema markup or local signals
✓ Full schema, NAP consistency, local signals baked in
✗ Slow on mobile, no Core Web Vitals optimization
✓ Sub-2s load time, 90+ PageSpeed score
✗ Handed off with no ongoing support
✓ 30-day post-launch support, GSC setup included
Not a checklist we run through. A system we've refined across dozens of service business sites.
Every page is structured around how Google reads local service pages. H1 tags, title tags, meta descriptions, internal linking, and URL structure — all built to rank for the searches that bring in booked jobs, not just traffic.
Over 70% of local searches happen on phones. We build mobile-first, not mobile-responsive-as-an-afterthought. That means tap targets, font sizes, load times, and CTAs optimized for the person searching from their truck.
Google uses page speed as a ranking signal. We target 90+ PageSpeed scores on mobile and desktop, sub-2 second load times, and clean Core Web Vitals — because slow sites lose rankings and lose customers.
LocalBusiness, Service, BreadcrumbList, and FAQ schema — properly implemented, not just dropped in. This is how you get rich snippets in search results and give Google the structured data it needs to understand your business.
Phone numbers in the header. Click-to-call on mobile. CTAs above the fold. Trust signals (reviews, licenses, years in business) placed where they reduce friction. Every element is placed where conversion data says it should be.
GA4 and Google Search Console set up and verified before handoff. You'll know exactly which pages are ranking, which keywords are driving calls, and where visitors are dropping off — from day one.
We specialize in service businesses — trades, home services, and contractors. Not e-commerce. Not SaaS. Not restaurants. The industries where a phone call is worth $500-$10,000 and local search is the primary acquisition channel.
Roofing
Replacement, repair, storm damage, gutters
HVAC
Installation, repair, maintenance contracts
Plumbing
Residential and commercial, emergency and planned
Electrical
Residential service, panel upgrades, commercial
Landscaping
Design, maintenance, hardscaping, irrigation
Mobile Detailing
Auto detailing, ceramic coating, paint correction
Pest Control
Residential, commercial, termite, wildlife
Cleaning Services
Residential, commercial, post-construction
General Contracting
Remodeling, additions, new construction
From first call to live site, typically 3–4 weeks.
We learn your market, your competitors, your services, and your current digital presence. We pull your keyword data, audit your existing site if you have one, and map out the page structure before we touch a line of code.
We identify the exact searches your ideal customers are using — not just 'roofing company' but 'roof replacement Alpharetta GA', 'emergency roof repair Johns Creek', 'metal roofing contractor Gwinnett'. We build the site around those queries.
Custom design built on your brand. Mobile-first. Fast. Every page has a clear purpose — service pages are built to rank and convert, location pages are built to capture local search, the homepage is built to establish trust and drive action.
On-page SEO, schema markup, internal linking, sitemap, robots.txt, and Google Search Console verification — all done before launch. We don't build a site and then think about SEO. It's built in from the start.
We handle DNS, hosting setup, SSL, and go-live. GA4 and Search Console are verified. You get a walkthrough of the admin panel, a 30-day support window, and a clear picture of what to expect in the first 90 days of rankings.
We're based in Suwanee, GA and have the deepest expertise in NE Atlanta metro — Gwinnett, North Fulton, and Cherokee counties. We also work with service businesses nationally.
KD 1 · 170 searches/mo
KD 1 · 140 searches/mo
Affluent NE Atlanta suburb
Our home market
Gwinnett County · High traffic
Forsyth County · High income
Hall & Gwinnett · Lake Lanier
Hall County · Underserved market
You can. Plenty of service businesses do. And they wonder why their site doesn't rank.
The issue isn't the platform — it's the execution. A Squarespace site built by someone who understands local SEO will outperform a custom-coded site built by someone who doesn't. The platform matters less than the structure, the content, and the technical foundation.
That said, we don't build on Squarespace or Wix. We build on platforms that give us full control over the technical elements that matter for local search — schema markup, page speed, URL structure, canonical tags, and server-side rendering. When you're competing for high-value local searches, those details compound.
The businesses that rank consistently in local search aren't using templates. They have sites built specifically for their market, their services, and their competitive landscape. That's what we build.